innovate
Bureaucratic/ˈɪn.ə.veɪt/v. (aspirational)
Etym.from L. innovare, 'to renew', revived in corporate English in the 2010s by consultants seeking a verb that implied progress without accountability, see Penfold 2018, Journal of Organizational Spin.
A managerial verb deployed to rebrand routine adjustments as strategic breakthroughs, thereby obscuring timelines and avoiding concrete metrics.
'We will innovate to stay ahead' - Q3 Board Deck, slide 47