cultivate
Bureaucratic/ˈkʌltɪˌveɪt/v. (bureaucratic)
Etym.from Latin colere, 'to till and tend,' repurposed by corporate communicators in the 2010s as a genteel synonym for directed improvement; see J. H. Mercer, Rhetoric of Growth, 2014.
To assert ownership of vague future outcomes by promising intangible relationship- and skill-based growth while deferring measurable metrics and deadlines.
'We will cultivate cross-functional empathy to drive sustainable value,' Senior Director of People and Ops - All-Hands Transcript, 2023